Building Profit Centers

You want to make more money. Doesn't everyone? It is not hard to do if you have quality products or services. It is important to define the benefit of each distinct product or service you have.

I am going to show you how we have created multiple streams of income at Glacier Homemade Ice Cream & Gelato. I will then relate it to my new internet friend Sonya's business that sells 'vintage inspired rhinestone costume jewelry' Any type of business can profit from this comparison.

Glacier retail stores are our brand's base. The stores are where we developed our reputation for the highest quality ice cream & gelato. This has given us credibility and recognition locally and nationally.

Benefit #1; Great ice cream & gelato

Additional profit centers:

• Wholesale restaurant sales-We sell to upscale restaurants that are consistent with our brand image.
• Ice cream catering-Glacier provides on site ice cream catering for groups of 50 or more. This includes corporations, weddings, parties, bar mitzvahs, etc. We service the Denver and Boulder markets.
• Ice cream cart-We run an ice cream cart on a very busy pedestrian mall on Pearl St in Boulder, Colorado.
• Gelato sales to coffee shops-We supply instead of compete against the newest coffee shop trend. Carrying gelato in coffee shops.
• Scoop shops-We sell to scoop shops in Colorado that do not make their own product.
• Pint sales-We sell to locally owned independent video stores, pizza parlors, small grocery stores. We do not sell to large grocery stores because that is a different business. Selling to these stores would put us in the distribution business. No thanks.
• Festivals and concerts-We set up carts or tents at high attendance festival and concerts.
  

Benefit #2; Credibility for running successful ice cream stores with high quality products

Additional profit centers:

• Franchising-We currently have franchised stores but have discontinued our franchising program due to the complexity of our program.
• Consulting-I currently consult ice cream and gelato stores on product and concept development.
• Licensing-Glacier has licensed the use of our concept in China and Dubai.

Many readers of this blog are now using multiple income concepts. Kevin Hogan is the obvious example with his publishing success, speaking career, and all the different products he offers for sale. Steve Chambers is another example with his new 'The Eye of the Storm' program in addition to his Sales Eagle consulting site.
Back to Sonya. I only know of Sonya's business through her web posts. She sells very good looking jewelry that appeals to women. Sonya might be using many of these income streams right now. I personally only know of only 1 benefit to Sonya's jewelry. I am sure she has more, but we will use that.

Benefit: Makes women look better at an affordable price

Actual & potential additional income streams:

• Wholesale sales-Sonya already offers wholesale prices to resellers of her jewelry.
• Festivals and concerts-Her products are perfect to sell at large events.
• Upscale consignment clothing stores-She can leave some her products on consignment or sell wholesale.
• Portable cart on a busy pedestrian mall-Sonya's sunglasses and less expensive pieces could be huge sellers.
• Tupperware type parties-Sonya can give a portion of sales to the party hosts.
• The internet-After taking the Kevin Hogan course, Sonya will be blowing out her products through internet sales.
• Seasonal mall sales-Her products could sell great at a temporary mall location during the Christmas season.
• Temporary stores-Sign a short term seasonal lease at a vacant retail location.
• Sales people-Commissioned sales ladies can be a great source of additional income.

Bringing in a new lower priced and higher priced line of jewelry-Offers more choices for people that cannot afford her jewelry and for people that can afford to pay more. This could also increase sales of the original product line due to an increase in the overall customer base.
Displays in other stores-Sonya can set up a little store within a store or a temporary display. This would work well in a business that has the same type of customers as Sonya's target market.
A big benefit of creating multiple streams of income is that you can cross market with all your income streams. You should also capture the contact information of all these new customers for future marketing efforts.


There are many people who have become very wealthy by incorporating a different type of business's methods into their existing business. You can be one of them. Think outside the store.

Glacier Ice Cream